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Part 1 of 4. The cost of hosting websites has fallen dramatically over the past ten years. What once went for thousands now only costs a few dollars per month, bringing the vast array of online opportunities easily into the price range of almost every business.

Before going further, we need to define terms. First, Website marketing deals with Webpages and Websites, email, search engines and the Internet as the foundation of the World Wide Web. Businesses can sell services and goods via Website marketing by using these methods.

According to Wikipedia, here are the definitions of phrases that you need to know about when studying Website marketing:

The world wide web is a global interlinked network of hypertext documents. Navigable via browser, users can view a vast array of text and multimedia content in an interconnected manner.

Web Server: A computer program that’s responsible for accepting HTTP requests from clients (user agents such as Web browsers), and serving them HTTP responses along with optional data, which usually are Webpages such as HTML documents and linked objects (images, etc.).

Each web server is reachable via an IP address, a globally unique series of numbers that locates it on the internet. For instance, google.com is located at the address 63.146.123.0. Comparing this to a business with a physical location, if your IP is a difficult-to-remember street address, then the associated domain name is a more memorable business name.

Each server can host dozens if not thousands of distinct websites, each with its own unique domain name, IP address and content. This practice has become common for hosting companies, and is one of the major factors behind the massive drop in hosting costs.

Easily remembered domain names are translated into cryptic IP addresses by the domain name system (DNS). Any resource or service connected to the internet can be assigned a unique name, thus eliminating the need to remember IP addresses by making them readable by human and computer alike.

If this all sounds too technical, here is an analogy that might clear things up. Be sure to check out Parts 1-2 and 4.

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