How to correctly invest in online advertising to maximize the return was, and why advertising on the Internet does not always work efficiently? In this article we will discuss 3 types of internet advertising – website promotion, contextual and banner advertising.
On the Internet, and on various forums and conferences on Internet advertising, does not subside debate about what is still better: CEO (promotion and optimization of sites) or contextual advertising. Let us consider in more detail each of these methods to attract customers to the site.
Search engine optimization, or the CEO rather expensive service. Prices vary from the CEO $ 50 to $ 3 000 per month depending on the themes promoted by the resource, the number of selected low-frequency and high frequency queries, and the competitiveness of these requests. Promotion – a ticking time bomb. The result is seen at once. After launching the site may take several months before you call the first customer. Cons CEO is that the projections of the promotion rather vague. Therefore, we recommend that you apply only to reliable contractors, because, unfortunately, very often cases do not fulfill their obligations by the contractor and set projections.
As for content, here the situation is somewhat different.
You can feel the results almost immediately after launching an advertising campaign. Ad in the search and content network Google AdWords or Yandex Direct will appear immediately after the receipt of money in the account. Contextual advertising behind search engine optimization only in the fact that advertising is working smoothly so far, until you list the money. As soon as the money, ads are no longer broadcast in the search for Yandex and Google. In the case of search engine optimization there is some inertia in revenue traffic promoted site. Another great advantage of contextual advertising is that you can get a forecast of the recommended budget for your campaign. Specialists iMagic.com will calculate the best-recommended budget for your campaign. Then, to obtain statistics for the analysis, can predict the conversion. The next step you can see for themselves now returns invested in advertising funds and predict the actions for the further strategy of your company.
Analyzing the results of advertising campaigns, analysts iMagic.com.ua came to the conclusion that arguing about which is better – the context or the CEO, unjustified. Maximum efficiency can be achieved only ordering contextual advertising and conducting parallel work on improving the site and promoting it in the organic search.
Of course, if your budget is very limited, we recommend ordering contextual advertising. Otherwise, the result could simply not get disappointed and Internet advertising.
Banner advertising recommend using very selectively and consciously. Banner advertising is designed to create and strengthen the image of the company, advertiser, «unleash» brand, etc … Big mistake is to compare the advertisers banner ads with content, and even worse – with the advance. No need to order a banner advertisement on «last money» and expect it to instant results, compare results and performance metrics with contextual advertising. They have several different goals. Man can not click on the banner, but the ads will work, because the image of the brand remains in the memory of the user. Banner ads can be rather compared to advertising in print or outdoor advertising. There, because nobody believes referrals. Sometimes it is brought to hear what they say «I have spent the money on bannerku N, and the result was 0. It would be better ordered context … »It is quite another thing when the banner ads bought in support of other media such as TV advertising.
In our practice, there are cases where the importer spent on a full-scale television advertising a new product, and the most progressive distributors bought from iMagic.com.ua banner advertising this product. As creative banner repeated TV movie, the people who ignored an advertising message on the TV, recognized the familiar brand on the Internet. As a result, sales of the brand at the distributor increased in 5 – 7 times compared with those who do not advertise on the Internet.