Consider the Internet as a working tool in marketing. Internet marketing has become so commonplace for us that we do not even think, and achieve exactly what goals it can help us? Before answering this question we recall that, despite the variety of tools and marketing strategies, Internet marketing is part of the overall marketing strategy, and did not include a separate area of marketing. So of course all of the goals of online marketing must be consistent with the overall goals and objectives of the company’s marketing strategy. It must be remembered that with the help of online marketing appropriate to address only those problems which are solved efficiently on the Internet is based on the cost (time, money) and the possible effect.

Every day these problems are increasing, namely: through the site is convenient to communicate information about new products or services on ongoing promotions, competitions, seasonal sales, two-way interaction with the user, up to a direct correspondence. You can also use a subscription to a newsletter, or analytical articles, ratings, and conferences. The peak of this interaction is a fully featured online shops. They can not only get complete information about a product or service, but also to make a purchase, without recourse to the employees-seller; analyze the statistics of attendance of an Internet resource. There are many counters to analyze traffic on the site, but one of the most convenient, in our view, remains Liveinternet. It will identify the most popular pages and topics with visitors to the site to determine the frequency of returns, track most demanded time of day for site visits, to assess the users into groups by geography, gender, or age; to collect information about users, their age and place of residence, income , marital status, tastes and preferences. Based on these data to prepare advertising campaigns and communicate them to the target audiences; conduct constant monitoring of competitors’ sites, with the purpose of obtaining information about their behavior in the market and the number of visitors to resources.

This is a list of the major problems that we solve, turning to Internet marketing. Let us analyze in more detail the tools that we are appealing on a daily basis:

1. The basics – a corporate site. It must meet all the requirements that impose today’s network users. First, memorable design, even in the twenty-first century met on clothes. Secondly, it must contain all necessary information about goods and services, written in simple language accessible. Thirdly, the user should simply be comfortable and conveniently located on the site.

2. Technical and usebiliti site audit, with their help we can evaluate the competitive advantages of the resource. Usebility or «Perfectly user» one of the most important moments in the work with the site. More comfortable feelings.

3. Analysis of advertising campaigns of competitors and the development of the plan for the integrated promotion of a site can significantly reduce the cost of internet marketing, if taken seriously in this phase.

4. Copywriting or unique information content of the site will not only increase the loyalty of users to the site, but also improve a site’s ranking in search engines. Also, texts and articles on the site will serve as a search promotion website.

5. Selection of advertising sites for placement of links to Internet draft articles and information about the company. This option is moving resource on the Internet is gaining increasing popularity. Confidence in the already «promoted» and popular portals and platforms, and large number of referrals from them grows daily. Traffic from these links and articles we receive the task, so a large percentage of it is transformed into calls and orders from the site. The cost of accommodation is still not high in comparison to banner ads, for example. In addition, the network is still plenty of good sites with free accommodation, which is especially important in today’s crisis conditions.

6. Placement of press releases in specialized online media. This method of website promotion rather serves to create the image resource and the company as a whole. Customers referred from these links probably will not just customers of the company, but for us to be successful, if our site lock up in «Bookmarks». And we remember that one of the main criteria for the level of popularity and trust of users to the resource are the number of clicks on bookmarks and what percentage they represent of the total number of site visits.

7. Context and banner ads. One of the most expensive, but the popular tools of Internet marketing. All because once the company begins to use the content and banner advertising its sales increase, other things being equal of course. But while this method is less significant advance their goods in that it is quite expensive.

8. Promotion of a site on search queries. The most common way to promote your company on the Internet. Internet marketing has almost no sense without the promotion of a site in search queries. Positions on the first pages of search engines provide a high attendance and popularity of the resource. But this method of website promotion, usually outsource. Today, many companies involved in it professionally.

One of the most important goals of Internet marketing is to collect information about users, their age and place of residence, income, marital status, tastes and preferences for subsequent use in order to deliver information to specific target groups.

After trying again to promote the company’s Internet, we can not renounce it. The main thing in this case to find professionals willing to develop the project and get it to work at full capacity. Another large number of Russia’s companies have resorted to using Internet marketing, when they come to understand the necessity of this promotion on the Internet will receive a new impetus to development. And if this is not a new Internet revolution, the Internet is definitely a coup!