World brands
Author Bessie Johns
Sony Ericsson today announced Sept. 3 to update the brand through the introduction of new entertainment and communication platform Communication Entertainment. This is stated in the official press release published on the website of the company.
In order to strengthen its cooperation with a group of companies Sony, Sony Ericsson also decided to use its advertising slogan – “make.believe”. In addition to the traditional green logo, Sony Ericsson will also use it in seven new colors.
The updated logo will soon be used in Sony Ericsson’s marketing campaigns. Thus, the fall should undergo a viral advertising campaign “Spark something” for new phone models Satio, Aino and Yari.
At present Sony Ericsson is the fifth volume manufacturer of mobile phones in the world. Last year the company shipped 96.6 million cell phones.
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Author Bessie Johns
National flag carrier British Airways British until the end of this week will launch the first in the last two years, a large-scale advertising campaign. It is reported by the British portal of The Campaign.
The newspaper said the campaign includes a demonstration of TV broadcast nine 30-second commercials. Rotation of the rollers will be implemented over the next 11 weeks. The cost of advertising not reported.
Each of the commercials filmed in documentary style and is intended to convince consumers to take the opportunity to travel. The first of the commercials will be shown on September 7.
In May 2009 British Airways for the first time since 2002, announced an annual loss. Loss of carrier on the basis of last year amounted to 375 million pounds (595 million dollars). To cope with losses, the company launched a program to reduce costs. In particular, British Airways has held talks with the pilots, who agreed to reduce the wages of 2.6 percent.
