If you've ever been involved in trying to generate business through the use of a direct mail marketing campaign you know it can be disappointing. The expected return rate of prospects from sending out direct mail pieces is about one percent and sometimes it's not even that high. The yellow letter is a tool that can boost that return rate up to 10% or even higher. It's working well for those using it in their real estate investment businesses and it has great potential to be just as useful for other businesses too. Read the rest of this entry »