Are you ready to sex up your new product introduction campaigns. Maybe not but there's good reason to consider such a move. You see seasoned salespeople have known for years that potential buyers rarely make a logical purchase. They buy for emotional reasons. That's not to say all buyers are ready to shed a tear on demand. Far from it. And if the word sex was a little strong let me at least encourage you to find a way to deliver a passionate presentation and then believe that its the most important element required to make sure your products will sell. Is there a formula on how to do this. Absolutely!! To begin with people buy from who they know, like & trust. Read the rest of this entry »