Branding in India has developed from being on the sidelines of the promoting dep. in a business. Indian companies that are serious about their business now regard branding as one of the most significant ingredients of the sales mix. They understand and respect the contribution that professional brand management can make to their bottom line. In addition, the differentiation that a brand brings to a product, goes a ways in these corporations having the ability to the competition off their back. Read the rest of this entry »