Author Archive

Consumer attention is getting shorter and shorter. How can businesses use advances in technology to capture the wandering eye of target consumers, and keep it firmly fixed on their brand? Read the rest of this entry »
Advertisers and Marketers have developed a new tool called SMS response. SMS response uses SMS as a call-to-action and response mechanism for various functionalities. Read the rest of this entry »
Many advertisers feel that offering only one or two ways to respond to an ad is the best way to catch a customer's attention. They think that too many options might create confusion. Read the rest of this entry »
A new fish in New Zealand decided to enter the telecommunications duopoly with the tool of mobile marketing and ended up with 31 000 business leads and a cut in their advertising budget. Read the rest of this entry »