Author Archive
Author Michael Fleischner
Online marketers have been trying to gain an edge with PPC marketing for nearly a decade. The problem is that much of the information that has been published on pay-per-click advertising has been focused on search only instead of including search partners and content. These areas account for a large amount of traffic and pay-per-click related revenue. Read the rest of this entry »
Author Michael Fleischner
By now you know that Twitter has taken on a life of its own. What was once considered a micro-blogging site is now the topic of most online conversations. You might be asking yourself what that means to your business and more importantly what it means to you. Read the rest of this entry »
Posted in Internet marketing | 
Tags: Facebook, Internet marketing, internetmarketing, social media, twitter | 
No Comments »
Author Michael Fleischner
Being ranked in the top 3 positions on Google or any major search engine can radically transform your business. As a result, many companies are spending large sums of money to pay others for optimizing their websites. The good news is that even the do it yourself webmaster can achieve top rankings using popular tools and resources that are now available at a very low cost. Read the rest of this entry »
Posted in Internet marketing | Tags: internet, Internet marketing, online marketing, ppc, search engine optimization, search engines, seo | No Comments »
Author Michael Fleischner
Marketing online takes a good deal of experience. This is especially true as marketing budgets become smaller and are asked to do more. Internet marketing requires skillful management of multiple audiences, campaigns, and more. By using the proper data analysis, and implementing some best practices, you can get more from your online marketing. Read the rest of this entry »
Posted in Internet marketing | Tags: Internet marketing, marketing, online, online marketing, search engines | No Comments »
Author Michael Fleischner
Websites are comprised of various forms of content. Even though many people consider content to be simply text on a page, there is more to consider. When speaking about content, consider all of the page elements that communicate to your website browsers. This includes more than simply words on a web page. Quality content includes words on a page as well as pictures, images, and video. In today's world, it can also mean forums, RSS feeds, and other engaging content. Read the rest of this entry »
Posted in Internet marketing | Tags: content, internet, Internet marketing, online marketing, search engine optimization, seo, web site, website, website copy | No Comments »
Author Michael Fleischner
As the author of a well known SEO book and a variety of do it yourself info products about SEO, I often get asked questions about the best SEO techniques. Other than using the traditional search engine related best practices I have discovered a few techniques that outperform others significantly. Read the rest of this entry »
Author Michael Fleischner
One of the most common questions I get is about social media. In fact, it's pretty hard to avoid. Everyone is talking about Facebook and Twitter not to mention logging on to these applications multiple times throughout the day. The real question is whether or not social media can be used to help your business. Can it really help build your brand or sell your products? My answer is 'yes' as long as you consider these guidelines. Read the rest of this entry »
Posted in Internet marketing | Tags: Facebook, Internet marketing, marketing, MySpace, social media, twitter | No Comments »
Author Michael Fleischner
When marketing budgets get smaller, most marketing professionals start to panic. Fewer dollars may mean fewer campaigns and less than optimal results. Getting more from your marketing dollars should be on top of everyone's mind. Even though smaller marketing budgets appear to be the norm, don't assume that it will negatively impact your marketing results. Read the rest of this entry »
Author Michael Fleischner
After selecting the right keywords you want to optimize your website for, you need to focus on what is called on-page optimization. On page optimization is what you do on your website pages to improve organic rankings. The good news is that through years of research and experimentation I have identified the most important on page factors for improving organic rankings. Read the rest of this entry »
Posted in Internet marketing | Tags: Bing, Google, Internet marketing, marketing, meta tags, search engine optimization, seo, web development, web site optimization, Yahoo | No Comments »
Author Michael Fleischner
Article marketing is one of the most popular ways to enhance your seo efforts. With the introduction of article submission software, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing. Read the rest of this entry »
Posted in Internet marketing | Tags: article marketing, Internet marketing, online marketing, search engine optimization, seo | No Comments »
Author Michael Fleischner
The process of article writing is simple. Develop unique content for your particular audience and distribute that content in a manner that improves your exposure and drives traffic back to your site. However, this process does take time and can be difficult for some. To succeed, you must know what type of content to create and how to distribute that content. The good news is that there are plenty of tools available to help automate this process for you. Read the rest of this entry »
