You discover on a routine adword search on your website that Google has slapped you - what do you do? Your campaign is in jeopardy, so you try fixing it by modifying the ad and changing the landing page. But it still won't run. The main keywords are dinged and your brand is in danger. Traffic is still so-so with generic keywords, but you want to it move like it used to. Is it better for you to begin again? Read the rest of this entry »