Author Archive
Lead tracking is a process for managing information about prospects. Your process accumulates information about each potential customer that visits your website, or attends a webinar, or meets you at a trade show or other type of event. Lead tracking helps you achieve other goals as well test and evaluate marketing and sales departments. Read the rest of this entry »
Trying to run a business without an internet marketing plan is like trying to play baseball without a ball. Surveys consistently report that only about 2% of the population does not research online before buying. Without an internet marketing plan, you are limiting your customer base to 2% of the population or less. Read the rest of this entry »
There are literally hundreds of ways to promote your business, store, product or service. Internet marketing promotion is the category of business promotions that seem to be most difficult to work with for many professionals and small businesses. Read the rest of this entry »
If you have been involved in any conversations about getting traffic to a web site, you have almost certainly heard someone talk about cheap traffic. If you are new to internet marketing, you might not know what is meant by "cheap" site traffic. The first thing you should understand, however, is that "cheap" in the context of web site traffic is as relative as the word "cheap" is in any other context. Read the rest of this entry »