So you know what an opt in is… right? It’s that box that you see that pop’s up on so many sites, and it offers your more info. or a free e book if you register for there newsletter. Then once registered they can send you Spam free emails.
I don’t know about you, but to me I get annoyed when these box’s pop up while I am trying to read the page. I am sure you feel the same way, but I am going to share some information that will change the way you look at those annoying pop ups.
These Opt in boxes can multiply your income by 4 or 5 if you know how to use them right.
Let’s take a look at the basics of the opt in box. You already know what email marketing is. This is where you build a list of people that want more information on what ever you may be selling. They may not be ready to buy, but they do sign up to your list with the opt in form. This is how your list grows.
Once your list is built you send them emails that expose their need or a problem that they may or may not realize they have and then you offer your product as a solution. It’s sounds weird and a little cheesy, I know, but you would be shocked at how effective it is.
Another great thing is that if that person decides not to buy the product you are currently promoting, you can email them another program that you promote that they may by. And you can email them offer after offer, boosting your sales.
So in order to do all this you will need a software tool that will give you the code for adding this box to your website, and an auto responder service that will manage your list and send out the emails in a certain order and on certain days.
This is where the power of the opt in list starts kicking in. This very simple opt in box that pops up on your website has now started building your list and marketing to it for you. This is an amazing way to get more conversions on anything that you are selling.
But if people find these boxes so annoying, how can this be so powerful? This is actually a very simple question, that has a very simple answer.
Think about this for one moment… You are reading a website and a box pop’s up and if you want to keep reading you need to close this box. So first off it grabs your attention. Now when you go to close the box you see it is offering you more, free information on the product you are reading about right now. And since it is free information people will sign up to get it.
Secondly it is so easy for these people to sign up, all they have to do is to enter there name and email address and they can receive something for free. And you know as well as I do that people LOVE free stuff, so this draws them in like a moth to a flame.
And that as they say is that. You can take an annoying little opt in box, and start putting your internet marketing on steroids.
Don’t forget that if you have not started any type of email marketing yet you may want to try using safelists.
Learn more about safelists. Stop by Brian Tubbs’s Blog where you can find out all about email marketing and what it can do for you.