Sony Ericsson today announced Sept. 3 to update the brand through the introduction of new entertainment and communication platform Communication Entertainment. This is stated in the official press release published on the website of the company.

In order to strengthen its cooperation with a group of companies Sony, Sony Ericsson also decided to use its advertising slogan – “make.believe”. In addition to the traditional green logo, Sony Ericsson will also use it in seven new colors.

The updated logo will soon be used in Sony Ericsson’s marketing campaigns. Thus, the fall should undergo a viral advertising campaign “Spark something” for new phone models Satio, Aino and Yari.

At present Sony Ericsson is the fifth volume manufacturer of mobile phones in the world. Last year the company shipped 96.6 million cell phones.