Demonstrating your brand online is key in growing your business and expanding the world continues to add users to the online community. If you are trying to use website marketing, blog marketing, personal branding, or simple brand identity it is important that you understand why and how your brand will stick with your potential clients. Story telling of your brand through the website will help the viewers identify with your products or services.

1. Be Transparent – Make it clear to the visitor what it is you are trying to sell, serve, or offer. Video Marketing is great with this as you can give that message through a video that a visitor can quickly understand. Be clear and precise on what you are attempting to offer the visitor in the hopes that they will dig deeper into your website.

2. Be Real – Let the visitor see who you are. Show photos, tell your (or your CEO’s) personal background, share videos. This brand identity will give the visitor a feel that they are looking a real company and real people. Brand Me (as it is sometimes labeled) shows that the person in charge is “just like us”.

3. List Growth – Growing a list of potential buyers, growing a relationship with that list, and finally selling goods or services to that list is the key to Brand Marketing and business growth in general. Finding your way to get the casual visitors’ email information is very important. Newsletters containing valuable information on the hottest trends and topics is typically the best way to list growth.

4. Give Value – Giving valuable content on your website or blog is critical in building a brand online. Whether you use videos, blogs, or presentations, you have to give the visitors a reason to come back to your website in the near future for further insight. Separating your brand from your competitors through valuable information is the best and fastest way to become the expert in your niche.

5. Ask for Referrals – This is big in the real world and it is even bigger and growing online. Sharing information through social media is the fastest way to grow your follower community quickly. Ask your users to ReTweet, Facebook post, or Linkedin post your valuable content to their network. By asking it shows that you do care about your growth and makes the visitors think about who else could use this expert advice.

Matt Javit, founder of Joebots.com, helps Average Joes get Wired and Inspired. Get Additional Branding Tips to build an income out of our passion from the Free 3-day Training Course. Also published at Brand Marketing Basics.