If your goal is to make money online, then it is important that you understand what role the search engines play in attracting targeted traffic to your website. Targeted traffic essentially equates to the potential customers frequenting your website who are most likely to be interested in your product or service. When someone types a query in the search engines, they are almost instantly presented with websites, videos, and Tweets which are most relevant to their search. As the user searches through the pages from the first result forward, the websites, for the most part, become less and less relevant.

Here are some interesting facts. A few years back as study was conducted at Cornell University to determine search engine patterns. It was determined that the website which shows up in the number one position in the search engines receives in excess of 56% of all clicks for that term. The number two website receives just under 13.5% of the clicks, with the number three website position receiving just under 10% of visitors. While there is a massive drop off after these first three positions, the study found that over 92% of individuals do not search past the first page.

Furthermore, while there are several search engines in existence, most individuals utilize either Google, Bing, or Yahoo. Nevertheless, Google is by far the most frequently searched of the three throughout the world. In the USA, this Google bias is even more prevalent.

Knowing what you now know, what can you do as an internet marketer to make money online with the search engines? Well, the number one factor are the key phrases for which your website ranks. The relevance of the traffic which these keyword or key phrases steer to your website will determine your conversion rate. While internet marketers often hold the notion that they should attempt to rank for the keywords which receive the most traffic, this is not necessarily true. The truth is that it has been proven that longer, more descriptive key phrases generally result in a higher conversion rate.

So why is all of this relevant? Well, it is relevant because with online business, the key is for our website to be found by potentially paying customers. Studies how shown that in excess of 90% of individuals who go on a quest to find a website to make a purchase do so via the search engines, and less than 10% will do so by some other method.

You must be asking yourself how you can rank in the search engines for your targeted keywords. The answer to this question falls within the discipline of Search Engine Optimization, otherwise known as SEO. SEO is a very involved topic, which is beyond the scope of this article. However, I can tell you that in determining whether or not to rank a particular website for a specific key term, the search engines consider two major factors. One, they look at the content on the website to determine if it is relevant for the key term. For instance, if it makes mention of the key term throughout its content, the website is generally considered to be relevant. Secondly, the search engines look at how many similar websites link to the website which is attempting to rank. In this instance, if the linking websites utilize the specific key term in their link, this is referred to as “anchor text”. The anchor text tells the search engines that the website which is being linked to is relevant for that particular key term. This will generally help the website which is being linked to to rank for the key term in the search engines. The good news is that you can learn SEO on your own. Take the time to educate yourself, and you will put yourself in a position to make money online with your website consistently.

If you have an ambition toMake Money Online, you must realize just how important search engines can be to your success. Many people struggle to make any money while they Work At Home because they do not understand how to rank. The key is understanding. Swing by and see us at SOSComplete.com