Many Internet business owners and webmasters spend a lot of their time and money struggling with Web design and SEO in order to reach the top of the search engines . They think that once they do, they will have access to the huge amounts of free traffic available there and they will be successful from then on. What many fail to realize, is every month a new horde of hungry competitors that include backlink building as a business growth strategy, is there to knock them back down a peg or two. Not to mention the periodic search engine algorithm changes that can suddenly cause their business to completely disappear from search engine view.

Of all of the search engine optimization and business growth strategies, building backlinks from other websites is one of the most important things an online business owner can do to insure long term growth and success. Google and other search engines today put a lot of weight on the number and relevance of backlinks for determining page rank. Search engines place more value on the content and outgoing links of high page rank and high traffic sites than they do ‘average’ websites. Getting as many links from high page rank websites as possible is the key to building up page rank and ultimately free traffic to a website.

There is a little bit of a learning curve to knowing how to get high volumes of the best high PR backlinks to a website. However, having permanent high PR backlinks to a website from authority sites can build page rank rapidly and permanently. The more high quality backlinks a website has, the more immune they are from the effects of algorithm changes and competition. Getting blogs to link to you and building links on authority sites like Myspace, You Tube, Technorati, Digg, Squidoo and others, can rapidly grow page rank in search engines as well as drive a lot of direct traffic to a website or blog.

Link building can be as simple as posting a comment on a blog or forum with a link back to a website in the signature. Or it can be as complicated as creating another website or blog to point back to the website with multiple links on multiple pages. Many people create minisites on Hub Pages, Squidoo, Blogger and other free blog sites to advertise and build backlinks to a money site. Article Marketing is another way to build backlinks and generate traffic to a website, however these methods are very time consuming to do manually. Fortunately there are automation services and software, many of which are free, that can eliminate 90% plus of the work involved.

It could literally take years for a person to manually build enough backlinks one at a time, to be able to dominate a high traffic, high profit business niche. Although the success it would bring would make it all worth it, fortunately there are free and low cost tools that reduce or eliminate the time and work involved. Backlink building automation tools are a must have for any business. If delegating the task completely is a goal, SEO and backlink generation services can be a very wise investment.

The key to getting the most high quality back links and free website traffic is to have multiple automated systems at your fingertips, or a service that does the work for you, so you don’t even have to log into all of these sites to post articles or posts or tweets or links. You can just push a button or copy, paste and click to get immediate back links and targeted traffic.

In conclusion, backlink building is one of the most important online business growth strategies and can be the key to getting quality free targeted website traffic to your business.

Learn more about Free website traffic generation and backlink building tools. Stop by Brian Fowler’s blog where you can find out all about building backlinks and what it can do for you.