Want To Be A SMASH HIT Success On TV & Radio? Want to avoid media mistakes with your publicity & book promotion? Learn the publicity, TV, radio & media skills you need to be the media’s dream guest! The publicity special report includes a set of tried and true publicity tips to use while working with the media. You’ll learn the top pre-interview tips, on-camera or on-air tips, book promotion and publicity tips, media etiquette tips & lots more PR publicity pro tips to help position you as the media’s dream guest!

Tips! When the producer or journalist is contacting you the segment or story idea is already positioned within the format of the media outlet. You have no power to influence the media because they looking for this specific idea or slant. If what they want for the story or segment fits with your point of view, that’s terrific and the media opportunity will work out for you. If you are not a good fit for the particular point of view they are looking, its best to just say no than to try to change the segment or story idea to be a better fit for you. Don’t worry, if you are professional, the media will be back to use you the next time. If you are easy to work with, even better, as the media will surely be back with lots more.

Here is a rule never to break: Never cancel an appointment or segment you have agreed to in advance. That’s right, you just cannot do this. Once you say yes to appearing as a guest on a segment, the entire supporting crew gets to work preparing and coordinating. All system go, you might say. If you suddenly cancel, a lot of people are affected and you put your media contact in peril. It was their job to secure the expert or guest and they have failed to do so. All in all, everyone gets in trouble including you. You have lost your credibility. So, say yes only when you mean yes. Never commit to a media opportunity and pull out as that will follow your publicity career.

Prepare your talking points in advance of your pre-interview or interview with the media. This way, you will appear to have command over your area of expertise and knowledgeable about the issue under discussion. You will avoid stumbling for thoughts or concepts. If the media doubts your ability or expertise in the pre-interview, they will not use you for the placement. They simply have no choice. Their job is to book top qualified experts and if you indicate you are not that, they have to move on. Everything you do is evaluated by the media with the thought in mind – is this book author or expert the perfect expert for the story or the segment? You can make the media contact confident in choosing YOU if you are ready and prepared to discuss the topic. Create at least five discussion points on the topic before you speak to the producer or journalist.

The media moves fast and they need to be able to connect with you quickly, at all times. If you have presented yourself as the guest or expert, be available. Give the media your cell phone for direct access. Do not make them go through voice mail or layers of phone prompts. Just give them your cell phone and when it rings, answer it. Set it up in advance, that if your cell phone rings, you will be in position to answer it. If for any reason, the call goes to voice mail, access it immediately and return the call right away. This way, the media will remember you as a great guest.

Find more information on how be the media’s dream guest. If you want publicity on TV or publicity on radio, learning the skill set of an experienced and professional guest is critical. Enjoy tremendous success with your publicity and promotion initiatives and you can do this by learning a professional skill set. Find out how.