The benefit of pens as a marketing tool could not be ignored. Primarily, pens as corporate keepsakes are valued for their functionality. The usableness of a pen could be for a month or so, depending on the type of pen and how often one uses it for writing. When planning to give corporate giveaways that are useful and economical, one could never make a mistake with pens.

These days, black ballpoint pens are the most popular ink color; many pen producers would agree. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. They keep you prominently in the minds of your clients every day when you add your branding or unique company features to the pen.

Black ballpoints are the most preferred amongst sales people & office workers but blue is next in line in popularity. Odd & interesting colors such as orange or pink can also be used, but are of little usableness. They’re best for party-hire companies or children’s wear businesses. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

On the pen’s body, you should first focus on company information you want to put, before thinking of the design of the body next. If you do not do this, you may end up with a wonderful physical design but has zero space for the information you want to add. This would defeat your advertising purpose completely.

When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Don’t use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your business.

A good supplier should be willing to offer you bulk orders for your gift giving needs. The supplier must also be able to provide you with value for money materials, as well as work in close coordination with you about the design of your corporate keepsakes.

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