Article marketing is a very effective method of generating website traffic. But how does it do this?

Firstly, people browse through the online article directories looking for useful information on any subject you can think of, including your niche.

At the bottom of every article is the authors resource box. Article marketing works because this is where you get to sell yourself by giving some information about what you do.

However, you are not limited to merely stating who you are and what you do. Include anchor text that will link back to your website whether that is your blog, or sales page, its up to you. Be aware that most directories will only allow 2 self-serving links in your resource box.

Article directories dont allow you to advertise in the main body of the article so the resource box is your opportunity to provide a link back to your business.

The second way articles will help your traffic generation is by webmasters or newsletter owner taking your article and distributing it to their own list.

The third way articles will increase your web traffic and help your business is by being picked up by the search engines. Pick a relevant keyword and optimize your article with it. That way, whenever your keyword is searched for and your article appears, the reader will see your work (and your links). This is why article marketing works.

So you can see that by distributing articles that are of value and contain quality content, you will maximize the chances of your links being clicked.

You should now be able to see how article marketing is such a useful tool in generating traffic to your site. As they get distributed and circulated through the search engines, you will see the long-term benefits for months or years to come. And best of all, you can write and submit an article for free.

On top of generating targeted traffic to your website, your articles will continue to generate traffic to your site on autopilot. The higher the number of articles you have in circulation, the greater your traffic will be.

The benefits of article marketing are clear to see, which is why it should not be discounted as a highly effective marketing tool.

Ed Hodgson is a proficient internet marketer who uses article marketing as part of his own online campaigns to generate huge amounts of targeted traffic to his websites. He also mentors people who have a real desire to start generating an income online, by teaching them to use his turnkey online marketing system.