When starting out working online, you want to be able to generate targeted leads to your website immediately. Generating traffic can seem a difficult task, but with Google Adwords, this can be done in a very short period of time.

This is not the only way of generating traffic to your site and has its associated costs – as do all methods of attracting leads.

That is not to say that it is always a financial cost. The cost will either be a financial cost, or a cost in terms of your time. In my opinion, your time is the most valuable.

However, if you have limited start up funds and are working to a tight budget, you may have no option but to invest your time in free advertising methods, such as social media groups, free ads and classifieds, blogging, article marketing, YouTube, or press releases.

All that being said, by paying for your marketing you will ensure the quickest results, in terms of traffic to your site.

Getting trafic to your website that is targeted can be done almost immediately. Google Adwords will display your ads as soon as you have decided on your keywords and submitted your ad.

By placing your ad infront of people who are specifically looking for what you have to offer means that your visitors will be targeted. You choose the subjects where you ad will appear to make sure they only appear to someone already looking for what you are offering.

There is no point in marketing to an audience who is not interested or not searching for what you have to offer.

Remember that you should not jump in blindfold when starting to use Google Adwords. You do need to know what you are doing for this marketing method to be cost effective.

If you dont know what youre doing with Google Adwords then my advice would be to learn from someone who does before you go wasting your initial budget. Two ways of doing this would be to purchase a guide to using Google Adwords (there are a number of experts out there) or to learn from a personal coach or mentor.

In summary, Google Adwords can be a very effective method of advertising quickly to a targeted market but always keep in mind that it is easy to waste a lot of money if you dont educate yourself first.

Ed Hodgson works from home as an internet marketing mentor who teaches a turnkey marketing system which combines low cost and free methods with Google Adwords to attract targeted visitors to build a successful online business.